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View Full Version : Tips to get a top listing with search engines.


sgwilks
08-11-2001, 07:32 AM
Hi
I am trying to get a number one listing with search engines on my website http://www.emailfilms.com.
I read somewhere of this tip:Apparently your site will get a top listing if keywords are mentioned many times on your webpage,but this wont look right if your keywords are visible,so what i have done is shown on my website http://www.emailfilms.com.If you visit you will see a blank space above the main table,either view source and see the word email written 108 times but this isnt visible to viewers as i have coloured the text the same color as the background and the font size is set small at 8,or to view this just drag your cursor across the blank space above main table.My site isnt listed yet as only submitted 2 weeks ago.
Has anyone else used this method or seen it used before,or am i doing it wrong as i think i read about this a while ago.

Regards Steve.

Deb Suran
08-11-2001, 09:17 AM
This is considered "spamming" by search engines, and after you get caught you will be blacklisted by any search engine that catches you, and your website removed permanently from their database.

Kaith Sutai-Rustaz
08-11-2001, 11:08 AM
Deb's rightThat way lead to the Dark side. <G>

Try checking http://selfpromotion.com for some good tips, plus a nice way to do a multi-submit. We've used it alot, and found it very helpful.

(oh, and the owner also happens to run an anime co. if you like anime) <G>

Studio-51
08-11-2001, 11:32 AM
I heard that about the black listing etc.

But create a 1x1 image and stick keywords in the ALT text also has the same effect, but without being 'seen' as spam by search engines.

I dunno if this is true etc, but perhaps something to consider?

sgwilks
08-11-2001, 12:11 PM
Thanks for the advice folks,offending material has now been erased as i dont want my site to be banned from search engines.

Steve.

Deb Suran
08-11-2001, 08:02 PM
Originally posted by Studio-51
But create a 1x1 image and stick keywords in the ALT text also has the same effect, but without being 'seen' as spam by search engines.
Just do that with a logo -- use the ALT text to post your most important keywords and phrases. If you don't have a logo, create one.

sgwilks
08-12-2001, 01:56 PM
Hi
Can someone explain what ALT text is,as not heard of this before and why does this work.

Steve.

Ericd
08-12-2001, 02:04 PM
It's what you see when you put your pointer over an image. Sometime you see some text, well that's it.

Do it that way:

<img src="picture.gif" width="50" height="50" alt="Text Here">

This way, when you will put your pointer over picture.gif, you will see "Text Here".

lovelie
08-12-2001, 03:05 PM
i can't imagine engines endorsing paragraphs of the same repeated keyword, especially since the only places i've ever really seen do this are porn & warez sites.

even if you're sneaky about it & use alt text, if you are caught at it you'll be blacklisted tripletime just for thinking you could out-think them :D

JayC
08-12-2001, 04:27 PM
I think Steve was making two mistakes in his original attempt. First in using a technique that search engines universally frown upon (a result of using outdated information; there was a time when that invisible text trick would work, but the search engine environment changes constantly), and second in apparently thinking that it would be worthwhile to optimize for the term "email."

You should figure out a few terms that might be used by people who want to bring to your site, and then optimize your pages for those terms. Single-word terms are usually not worthwhile, unless they are very uncommon -- how many millions of pages use the word "email?" What are your odds of being the top-rated site using the word -- especially on a site that has nothing to do with email?

At any rate, using any term 108 times in a row will significantly lower, not raise your rating -- if not get your site removed from a SE database entirely. The key is the right "key phrase density," how many times the term is used as a ratio to how many words are on the page. Also important is simply how many words are on the page. And where they are positioned on the page. And whether they are in headings, or alt text, or text links.

Most search engines also take into consideration the "link popularity" of your site -- how often other related sites link to you is important. Some search engines try to determine the "theme" of your site and will adjust your score for a certain term based on whether that term matches the theme. Some consider your site as a whole, but some evaluate each indexed page individually. For these reasons and because each search engine has a different approach, what gets you a good ranking on google might get you lost in the pack on altavista.

The bottom line is that getting a good ranking across a number of search engines in a competitive area is hard work. It can be interesting and challenging work, but there aren't any short cuts that really make it easy these days.

WebSnail.net
08-12-2001, 04:40 PM
Hmm..

The advice I've picked up over the years is as follows:

1. Sit down with a friend or client and brainstorm all the keywords you'd use to locate your site, services, product etc...

2. Prioritise the list and find out your MAJOR words that bring you visitors (or should).

3. Look for niche words, stuff that will really bring you to fore because so few people offer that particular thing.

Then...

a) Write a good quality description of the required length (it changes constantly - but a few lines is fine) using as many of those priority key words as you can without making it look like incredibly bad English. Then use this in the meta description and also think about putting it on your page

b) Re-write your titles where appropriate to include keywords

c) Do the above for ALL your main pages..

You could even consider investing in another domain name that uses a keyword... possibly your "niche" word. Search engines can view an appropriate domain as extra bonus rating.

There's lots more little tips to pick up around but that's a few of the better ones... Oh and it's worth considering avoiding the multiple submission bots especially for the big search engines as urban legend has it that it can word against you if you do. Taking the time to do a manual submission can be worth its weight in gold.

Hope that helps some

Deb Suran
08-12-2001, 05:08 PM
Originally posted by lovelie
i can't imagine engines endorsing paragraphs of the same repeated keyword, especially since the only places i've ever really seen do this are porn & warez sites.

even if you're sneaky about it & use alt text, if you are caught at it you'll be blacklisted tripletime just for thinking you could out-think them :D
I think you misunderstood. What you want to do is front-load your website with a reasonable number of your most important kewords and phrases, and that's what I recommended. You can do this in as many places as possible quite legally, and those repetitions won't count against you. That means you want to put them *once each* in the <title>, meta description, meta keywords, logo alt text, and first sentence of your homepage, and that will help improve your search engine listing.

But Jay is right -- your website is also weighted in part by how many other sites link to yours.

mahinder
08-12-2001, 05:13 PM
http://www.searchengines.com/ the best web site contains inner information about search engine. Actually if you really want good ranking then you need to target each search engine in different way which involve lots of programing stuff.

sgwilks
08-13-2001, 06:23 PM
I have now changed the meta keywords,page title,and text on my homepage as advised here,please take a look and tell me if there is anything else i can do to get a better SE ranking,thanx for all the advice so far.

Steve.

Honu
08-13-2001, 07:01 PM
Aloha
well you may try to go to www.sitepointforums.com they have some info on search engine info also called SEO
try
http://spider-food.net/
http://www.searchenginewatch.com/webmasters/features.html

JayC
08-14-2001, 01:58 AM
Originally posted by WebSnail.net
You could even consider investing in another domain name that uses a keyword... possibly your "niche" word. Search engines can view an appropriate domain as extra bonus rating.
Be careful with that one, though. While it is true that having your key phrase in your domain name can give a big boost to your positioning, search engines also frown upon "mirroring" a site, or redirecting that key domain name to another site that's also listed. If you want to use this technique (and it is a good one), you might consider creating a second site for the second domain name, and crosslinking the two sites.

WebSnail.net
08-14-2001, 04:09 AM
Originally posted by JayC
Be careful with that one, though. While it is true that having your key phrase in your domain name can give a big boost to your positioning, search engines also frown upon "mirroring" a site, or redirecting that key domain name to another site that's also listed. If you want to use this technique (and it is a good one), you might consider creating a second site for the second domain name, and crosslinking the two sites. Whoops... sorry, should have made that clearer. Thanks for pointing that one out JayC.

Tommy
08-14-2001, 12:45 PM
Originally posted by mahinder
[url]if you really want good ranking then you need to target each search engine in different way

Seeing as Google is the most used search engine and provides feeds for many others including Yahoo your best bet is to target your pages for it - that's not to say it's not worth improving your ranking on 5 other sites though. Five good placements could easily equal one very good placement in Google.

In Google's ranking algorithm it takes into account how many links you have to your website across the web so get link swapping!