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View Full Version : CPM questions
Makeveli 07-30-2001, 01:25 PM Does anyone know of any CPM Affiliate programs that pay $1 or more/CPM?
I've been told doubleclick.net offers one, but all I saw was DART and that costs money and is very expensive.
Thanks!
Dollac 07-30-2001, 01:41 PM In the good old days they may have been possible if you unique hits were above 250,000. My latest survey of a few banner ad programs that allow lower levels were paying out $0.25 - $0.50 per CPM.
I think in today's declining CPM rates the only way, besides running your own banner advertising, to get something that is close to that is to find companys that pay on commission and hope that the people click and buy. :smokin:
James Cross 07-30-2001, 01:57 PM Originally posted by Makeveli
Does anyone know of any CPM Affiliate programs that pay $1 or more/CPM?
I've been told doubleclick.net offers one, but all I saw was DART and that costs money and is very expensive.
Thanks!
DART is an ad delivery product, not a banner network. Its designed to serve ads to your own site. As for DoubleClick (who own DART) they only take on publishers who have in excess of 1 million page views per month, audited over the last 6 months.
Maybe you should look at www.cj.com or www.clickxchange.com, they offer pay per sale and some limited pay per click advertising.
Makeveli 07-30-2001, 02:38 PM Well I checked out engage.com (They supposedly pay $4+CPM but they aren't accepting new publishers) and they told me the average cpm rate now is $2.
My last site had more than 1 Million Page views/month, and I'm confident this one will also.
So is doubleclick free?
What's their CPM rate?
Are there any others?
I guess .50 CPM+ would be fine, but .25 is way too small.
From my previous sites, not many people clicked on Pay Per Lead/Sale banners so I didn't generate money. I don't like giving advertisers free space on my site (If people don't buy, then they're getting it free).
So I like CPM the best.
I'll probably have one CPM program (Or if I find other good ones, a couple), maybe a Click Thru Affiliate, and I might try a Pay Per Sale Program.
I haven't had good luck with Pay Per Sale programs though. :(
Makeveli 07-30-2001, 02:42 PM BTW, thanks for the replys. I'm a newbie to CPM advertising...
Makeveli 07-30-2001, 02:49 PM So a .50 CPM would only get $500 for 1 Million Views, right?
Also, I have a question:
Say BOB went to my site, he went to the main page (so that's one view), then to the main forums (2), then viewed a topic (3), then made a new topic (4), then viewed his topic (5), and finally he went back to the main forums (6).
Would that be 6 Views/Impressions for the CPM? Or just one?
I plan to get much more than a million Views/Impressions, but of course the higher the CPM-The better!
I hate GREENSPAN! Lol. From the sites i've seen back in 2000 CPM rates were very high.
joe52 07-30-2001, 03:54 PM Originally posted by Makeveli
So a .50 CPM would only get $500 for 1 Million Views, right?
Yes, $0.50 CPM would be $500/million page views.
How many page views are you getting now? Doubleclick, for instance, will not accept a site that hopes to get a few million impressions a month. They will only consider sites that already have a history of getting that kind of traffic.
Makeveli 07-30-2001, 04:05 PM Well, my site isn't up yet.
My last site had 2.7 Million views, but was shutdown because I used too much bandwith.
So basically doubleclick isn't an option for me yet?
After a month, should I submit an application?
Are there any others?
I mean I'm 99% sure I'll get more than 1 Mil views, so why not just put it down?
I really need some CPM programs when my site is up. I won't submit until my URL and hosting is up, of course...
Thanks for all the help.
Lonny 07-30-2001, 04:24 PM You could try FastClick.com they got good rates...
Dollac 07-30-2001, 04:26 PM What counts as an impression, that is a good question and ever company is different, so what is the answer, beats me.
What I have seen increasing is one banner (per advertiser) per 24 hours based on the IP address counts as one impression. Also I have seen some advertising sites go with a banner view per IP address per 24 hours. What I mean by the last comment is John comes to your site and while there 10 banners are displayed, all from different companys, but it all counts as one impression, regardless of how many and from how many diffirent advertisers.
I could not believe that one when the company wrote back to me explaining to me how impressions work. Anyways that is my limited $0.02 on the subject. :smokin:
Makeveli 07-30-2001, 04:30 PM Dollac, thanks for the reply...I guess I'll just test out the ones I do use.
Fastclick.com looks promising, but it says they pay 65% of the sale, not a CPM.
What's their CPM rate?
Right now i'm just looking @ CPM programs.
Thanks for all the replys!
joe52 07-30-2001, 04:46 PM Originally posted by Makeveli
Dollac, thanks for the reply...I guess I'll just test out the ones I do use.
Fastclick.com looks promising, but it says they pay 65% of the sale, not a CPM.
What's their CPM rate?
Right now i'm just looking @ CPM programs.
Thanks for all the replys!
That's 65% of what they can sell your advertising inventory for. It's not based on sales resulting from those ads.
They're just saying that the CPM rate that they pay you is directly related to how much they are able to sell your inventory for. I have no idea what they are actually paying.
Makeveli 07-30-2001, 04:48 PM Oh..ok, so if they could get a $10 CPM for my site I would get 65% of that?
Now, I doubt they'd get a $10 CPM, but I'm just using that as an example.
joe52 07-30-2001, 04:57 PM It also doesn't specify how they sell the space. It might be CPM, CPC, or even something else. Someone who uses them could probably tell us how they usually sell their inventory, how much of it they actually manage to sell these days, and what they're paying (anybody?).
They do specify, in their Publisher Agreement, that they have a minimum click-through rate of 0.25%, and sites falling below that for 14 days may be dropped from their program. They also mention that they have the right to change the minimum CTR at any time.
-joe
Makeveli 07-30-2001, 05:05 PM I emailed them, but they probably won't reply for about a week.
.25% click thru rate is very small, isn't it?
I thought he internet Average was 1% click thru?
I guess I'll put Support Us by the banners, if that's acceptable, that way more people click on them.
Do you know of any other Affiliate Networks that pay CPM?
I prefer not just going through one company, Diversity is always best. Or at least that's what i've learned.
I'll rotate the ads, I'll probably use valueclick.com as a Click thru program.
I want to be able to have 468 Banners, 125 X 125 Banners (For the sidebars), and possible skyscraper ads.
Each one doesn't need to have this though.
I know valueclick.com has 125 x 125 Banners (Or around that size).
Makeveli 07-30-2001, 05:20 PM Fastclick said they dont accept freewebhosts.
Well, Technically I am, but I'm doing it like mgon.com not like f2s.com...SO I guess I can't use fastclick.com
I know mgon.com uses Doubleclick.net-So maybe I'll have to wait a solid month or 3.....that sucks.
Makeveli 07-30-2001, 05:33 PM Flycast - www.flycast.com
DoubleClick - www.doubleclick.net
RealMedia - www.realmedia.com
Burst! - www.burstmedia.com
Any of those look good?
I guess flycast.com is engage and they're not accepting new publishers...
Doubleclick.net is probably out of the picture as of right now.
joe52 07-30-2001, 05:36 PM I would try looking at the fosums on geekvillage.com since there aren't that many people responding to this thread here. They have a topic there devoted to making money on the Internet. I suspect that topic is read by more people that use these programs than you will find here at WHT.
-joe
Makeveli 07-30-2001, 05:40 PM I've heard about that before, but to become a member you have to do a lot of stuff, Have a domain email address (I dont yet, Mines @yahoo.com-They dont accept), and wait like 4 days...
I don't know why anyone would run a forum like that....
Maybe if you're a member you could post this for me...And I'll read what the replys say...
Or someone else that is a member.
joe52 07-30-2001, 05:45 PM I'm not a member on the geek/talk forums at geekvillage.com.
You could also try www.sitepointforums.com
They have topics that deal specifically with advertising programs for webmasters.
Makeveli 07-30-2001, 06:09 PM Thanks! I just posted!
James Cross 07-31-2001, 04:33 AM Personally I think for a site such as yours you'd be better of with a pay per click advertiser not a CPM one. The maths would work out in your favour:
e.g
Your site delivers 1,000,000 impressions, and your ads get a 0.5% click through, which equates to 5,000 ad clicks. You run ads on your site that pay you $0.10 per click, which means you get 5,000 x $0.10 = $500
The benefit to you would be:
1. You dont have the hassle of having to sell the ad space, you can find a huge list of potential advertisers at www.clickxchange.com
2. You dont have to chase payments, because the network will collect payment on your behalf.
Makeveli 07-31-2001, 11:24 AM The only thing with Click thru programs is that people would probably only click on the banner once...But with CPM I get paid for every view.
I talked to burst and at least with them every view counts.
I don't like giving advertisers free space on my site, and with click thru programs and the others, that's what they get. TV advertising doesn't work like that, does it?
Part of advertising is just branding, I think CPM rates should be a lot higher-Although Burst told me Summer is when the rates are lower and the current rates are $1-$3.
I might put some click thru programs on (Maybe valueclick), and one or two lead/sale programs in the rotation....
I bet I generate more money from the CPM programs though.
James Cross 07-31-2001, 11:54 AM Originally posted by Makeveli
I don't like giving advertisers free space on my site, and with click thru programs and the others, that's what they get. TV advertising doesn't work like that, does it?
Part of advertising is just branding
You dont know how right your are! Unfortunately your in the majority. Most online advertisers are unwilling to pay for branding, instead they insist on istant results. Something as you rightly pointed out, doesnt happen on television or indeed magazines.
Another thing to watch for is what the networks often refer to as "user generated" content. In other words forums or chat rooms. Most of the large networks wont place CPM advertising on this type of site, due to the low click throughs.
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