I think this is very interesting. To be the exclusive advertiser on Register.com, the "web site hosting" link and various other images and links on their site, costs $150,000 for 10 days! They even told me that is discounted too! Now, I saw hostway.com and now earthlink.net is on there. He said most companies generally get about 1000 clients. That is like $150 per client!! Now, if a company has that much money to just waste on advertising, not very cost effective, then that isn't good.

What do you think? That is just outrageous, I'm sorry, but it might be worth $15,000, not 150K.

ten days is short, but if youthink about it, it is very targeted and gets a lot of hits. I guess you could compare it to networksolutions 80 cpm

It is easy to see the connection with domains and web hosting. But I would rather invest that $150k in goto.com, instead of register.com. It would be much more targeted, and effective IMO.

:)

Originally posted by Curtis Stevens
....link and various other images and links on their site, costs $150,000 for 10 days! They even told me that is discounted too!
What do you think? ....
:eek: :eek: :eek: :eek: :eek:

FYI
Normal price is $225,000 for 10 days. The average costs per customer turns out to be around $350.

But how could you make any money when they buy $15 hosting or less, and could cancel at anytime for anyreason. It would take you atleast 2 years if you are lucky. You are suppose to be in debt for two years???

Curtis

Only the really large firms can afford such prices, as they can justify it by market value.
When they sell their hosting deparment, or being taken over, they can easily ask $350 or more for one client.

This is something a small to medium hosting firm cannot take into account, as they will not be able to get $350 for a client paying $15/month.

I think maybe the big companies that have ceo's with big heads are full of it. No shared hosting customer is worth that much, most people on the web don't even stay longer than a year, so many of them give up before then.

It is just good salespeople who say that this $150,000 is a good deal. Look at the facts, 10 days on their site or buy month long adverts on sites that match or equal their visitor hits.

What it boils down to in my mind is that it is a total waste of money, no way to justify it. If you are really set on spending that kind of dough on something like this why not just give it to me! :smokin:

Originally posted by Boksoft
Only the really large firms can afford such prices, as they can justify it by market value.
When they sell their hosting deparment, or being taken over, they can easily ask $350 or more for one client.

You are right, that is the way some big companies are thinking. But I think they are wrong.
A company has to make money. If I compare a webhost with a restaurant, do you think they are clever if they give every person who enters their restaurant the first time 100$ and tell the astonished person "oh, it's all for market share"? That would not work even if they give the money not directly to the customer but to an advertisement company. And please don't tell me that advertisement has two purposes, to do branding and to sell a specific product - I know this already. But it all depends on the amount spent, and $350 per customer in this business is by far to much.

Originally posted by Boksoft
FYI
Normal price is $225,000 for 10 days. The average costs per customer turns out to be around $350.

It makes you wonder whether they make more money from selling ads than they do registering domains :confused:

All their advertising probably supports all the mass mailing they do, I have received several mailings from them to renew one of my domains. Are they crazy or what, they charge as much as NS do, almost, forgot what they charge.

Curtis

I cant find any prices, I think you only get that suprise at the end of the signup process :)

The fee does also include

A personally branded Web based email account
A 3 page Web site
URL forwarding


Whoopee :nuts:

Goto.com for the webhosting top link cost 5.07 per click :)

Looks good! We'll take 30 days :D j/k :nuts: Register.com certainly isn't going to close down soon with those prices ;)

Remember when you're advertising, your not just looking to get people to click on your banners and sign up - you're also raising awareness of your business or brand. It may cost $250 or so per DIRECT customer, but the level of exposure may bring in many INDIRECT customers (referrals and so forth). When you advertise it also makes you look more profitables (especially in this case, not every host can afford that, and if you can it looks good :)). It's also one of those things where a company might just be trying to expand by getting a lot of customers very quickly - in that case you're investing for expansion as well.

I agree it's still a lot, but it's probably not quite as bad as you think.

Aloha
as lawrence said they are building there branding in consumers eye


man that is like the super bowl of web pricing though

I think Goto.com is the worst place, not very affective, too easy for competition to just sit there and click on your listings.

I think register.com's 150k thing is just a trick bait to catch the really really really dumb fish. I'll bet earthlink is paying a small small small fraction of that for the same advertisement.

Lame asses. Yeah I'll sell you a brand new Rolex computer (works just like any other computer) for a $100,000 discount. Normally it costs $300,000 but I'll sell it to you at a DISCOUNT for only $200,000. Oh and I'll throw in a 3-page personal web page with e-mail :eek: for one year!!! :nuts:

Originally posted by Curtis Stevens
I think Goto.com is the worst place, not very affective, too easy for competition to just sit there and click on your listings.

Aloha
this could be a point but I really doubt to many co do this
or are you speaking from experience ??
heheheheh ( a joke)
anyway I would worry more about there accounting sys there is a lot of people claiming to be ripped off by them

No, but I know that their traffic comes from all the search engines and I have been ranked #1 on AOl and go.com before goto took over, for a few months. I have to say, that search engine traffic isn't all that good, I would take it over the traffic I get from the hosting directories, only a couple though, the rest are not any good.

Curtis

The register.com campaign sure is a lot of money, but if you converse it to CPM or CPC, the rates are very reasonable. I believe CPC comes to about $2 or less, which isn't too bad.
On goto.com you pay a lot more, and you create less awareness on goto.com than with banners on register.com IMHO.

How is it based on CPM, where I think the main traffic generator on it is the link that says web site hosting on the site???

Its not based on cpm, it can be converted to cpm, buy impressions/1000/$ spent

You pay more for a 30 second ad on the superbowl, and you only get 30 seconds there.

I may be stupid but how do you sign up for goto.com on https://secure.goto.com/s/dtc/center/ ? I can't see a sign up link ?

thanks

Originally posted by garysmith
I may be stupid but how do you sign up for goto.com on https://secure.goto.com/s/dtc/center/ ? I can't see a sign up link ?

Try http://www.goto.com/d/about/advertisers/, just select a plan and you're away.

If you bought a hosting company with 1000 customers it would cost you more than 150k. It's not just the instant revenue, the value of the company rises. Companies are selling at 1.5-2x revenue - not just profit. Plus with the repeat business at just 50% you get revenue the next yr - and word of mouth - and people buying more than one site....It is expensive - but better than some propositions I've seen. We were slated for Oct but backed out with a delayed deployment of a new system. Our pricing was diff't, a little more actually.

WOW, the person at register.com said doing 10 days of advertising will get you about 1000 new clients. . .thats allot!. For a small hosting company, you may as well back out because first off 1000 clients in 10 days means your getting 100 clients daily. . just think if your getting around 2 orders a day. . add 98 more orders to that. Plus, we only have 3 phone lines. . we would have to buy like 13 to accomidate the call volume, plus staff, and I think my order system proboley would die out if it had several people making orders at the SAME time. Plus you will be getting TONS OF HITS, probloeley bogging down that dedicated server of yours. what i'm trying to say is that your most likey going to spend $150k on the advertisng and about another $20k on upgrading your business on handling the load. . .

just my 2 cents.

BOY O BOY, the thought of orders just pilling up my inbox . :laugh:

Originally posted by mmhosting
WOW, the person at register.com said doing 10 days of advertising will get you about 1000 new clients. . .thats allot!. For a small hosting company, you may as well back out because first off 1000 clients in 10 days means your getting 100 clients daily. . just think if your getting around 2 orders a day. . add 98 more orders to that. Plus, we only have 3 phone lines. . we would have to buy like 13 to accomidate the call volume, plus staff, and I think my order system proboley would die out if it had several people making orders at the SAME time. Plus you will be getting TONS OF HITS, probloeley bogging down that dedicated server of yours. what i'm trying to say is that your most likey going to spend $150k on the advertisng and about another $20k on upgrading your business on handling the load. . .

just my 2 cents.

BOY O BOY, the thought of orders just pilling up my inbox . :laugh:

Aloha

hehehehehe makes me think there ad claims are written by the same person who can get that hair removal creme to work or those rock hard abs in only 4 weeks with no diet change
etc....

I never believe to many ads
Just having fun ;)

You got to remember that a hosting company like earthlink has millions to "blow" on this kind of stuff.

Look at PC Mag for example... Last I checked it was $85,000 for a full 4-color ad in the BACK of the magazine per month. I know of 4 hosts that use to run each month. It has to be a good pay off or they would not do it every month.