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View Full Version : How to control Google Ads. ?


Hosting-PP
04-26-2003, 02:30 PM
I set up 2 google plans and bid it to the same price, but seems the google just show one of them, strange. :rolleyes:

JayC
04-26-2003, 05:22 PM
Do you mean you're trying to get two ads to show up at the same time for the same searches? If so, it's against AdWords policy so it isn't really strange that only one shows up.

By "set up 2 google plans" do you mean two campaigns within the same account, or two separate accounts? If it's within the same account, it'd be easy for them to see what you're doing and remove one. If it's from two accounts you might be able to pull it off, but if they find it (or someone reports it) one or both could still get pulled.

Hosting-PP
04-26-2003, 05:29 PM
at the moment, i set up two campaigns with same price and same keywords, the only difference is the title slogen.

i am going to pause one, show another one for a week, and reverse them for the next week, is that o.k. ?

turboweb
04-26-2003, 06:59 PM
I always setup 2-4 ads per each campaign. This way you can see which one gets more clicks. Google will rotate through them and it helps you find the one with best ROI to focus on.

That is a good hint to work from :)

Hosting-PP
04-26-2003, 07:12 PM
thanks turboweb,

the other question, do you think it is worth to ad on Google? do you think the click rate is too high to get back?

turboweb
04-26-2003, 07:19 PM
I like Google adwords because it is an open MASS market. You will have to pay for your advertising, but it has returned results and it does get your name out there.

I would recommend adding some kind of stats tracking/session tracking to your site so you can see your visitors, your return visitors and the ones who come from google and go through the process of researching, ordering and using your services. This is the only way you can measure your return as people often shop around for weeks up to MONTHS before making a purchase.

I will never spend another dime on a hosting directory. I've had results from them, but most of the customers have quite, complained, went elsewhere because they found it 10 cents cheaper or complain i'm not bleeding edge enough with versions and application availability.

I'm in the market to get customers by offering my services in the fashion i want. Google lets me do this.. most web hosting directories and such bring in clients that expect you to compete on there terms since they're obviously searching for those explicit terms..

just my 2 cents. I've stopped loosing hair since i focused on new customers, local markets and alternative advertising other then hosting directories.

I've found most businesses and people who want service will NOT take the time to read through 10 banners and flashy ads on external sites.. they just want something they can understand or atleast see as being usefull. Google does this just fine and very easily!

JayC
04-26-2003, 07:44 PM
Originally posted by **********
at the moment, i set up two campaigns with same price and same keywords, the only difference is the title slogen.

i am going to pause one, show another one for a week, and reverse them for the next week, is that o.k. ? You could do that, but as turboweb explained it's not really necessary. Just create two or more ads within the same campaign and Google will rotate them. Over time they'll start displaying the more popular (based on clickthrough rates) ones more than the less popular.the other question, do you think it is worth to ad on Google? do you think the click rate is too high to get back? There've been a lot of threads here on the topic, with people reporting their experiences and related advice. You might want to try a forum search and read through some of that stuff.

turboweb
04-26-2003, 10:42 PM
Just to share.

I spend ~400 month and it generally costs me about 2-3$ per customer in conversion.

So for me, google is finally saint-hood. BUT this can be sporadic. If my keywords are slow then i don't spend nearly 400 and i get less of a conversion.

I've spent 400 elsewhere and gotten 10 new signups at a cost of 40 bucks a head.. hard to get a return on that. Not my goal :)

Hosting-PP
04-26-2003, 10:50 PM
how many ads have you made in google? I just made 2 at the moment, and the max click google rate is about 40 bucks per day, but i limit it to 10 bucks per day.

turboweb
04-27-2003, 05:07 PM
I make ads based on keyword groups. I'm generally running the max of 25 campaigns and then i have about 3 ads per campaign.

Porky
04-27-2003, 05:31 PM
What if someone clicks on your ad like 1000 times?are there a system that only charge you once per IP or soemthing?

turboweb
04-27-2003, 06:04 PM
i see credits for oversold ads. This seems to be from someone clicking on the ad form the same ip twice..

Google is QUICK about answering questions or concerns. If you see 1000 clicks for an add it will be flagged on there system and you should keep track of it on your own. Especially since it would potentially give you a nearly 100% CTR

JayC
04-28-2003, 03:18 PM
Originally posted by turboweb
i see credits for oversold ads. This seems to be from someone clicking on the ad form the same ip twice.. Actually, that was probably for "overdelivery". Google actually looks at your "daily budget" on a monthly basis, and so on some days you'll be under it and others over (since traffic isn't consistant, obviously, day to day). At the end of the month, you're given an "overdelivery credit" for any clicks that put you more than 20% over daily budget on any one day.

Jay Suds
04-29-2003, 05:37 PM
Originally posted by turboweb
Just to share.

I spend ~400 month and it generally costs me about 2-3$ per customer in conversion.

So for me, google is finally saint-hood. BUT this can be sporadic. If my keywords are slow then i don't spend nearly 400 and i get less of a conversion.

I've spent 400 elsewhere and gotten 10 new signups at a cost of 40 bucks a head.. hard to get a return on that. Not my goal :)


Wow. It only costs you $2 - $3 per signup? We pay more than $3 per CLICK.

SchoolBoy
04-29-2003, 07:27 PM
TurboWeb, I'll pay you $1,000 if you can get me the same results of paying only $2-$3 to acquire a client\close a sale. I too am paying upwards of $4/click (not sale) . My plans are similiar to yours and my pricing as well. At the rate you quoted, you must be signing up approximately 133 new clients per month. $400/mo divided by $3/sale = 133. Let me know if this interests you. Or if any one else has a proven track record or method and is interested in this offer please PM me. This offer is serious.

Host-Tec
04-29-2003, 08:03 PM
Originally posted by SchoolBoy
TurboWeb, I'll pay you $1,000 if you can get me the same results of paying only $2-$3 ... My plans are similiar to yours and my pricing as well.

Not that I speak for turboweb but wouldn't that be taking potential business away from him?

With that being said I wish I could have the same results too.

turboweb
04-29-2003, 08:13 PM
A piece of advice: Don't do what everyone else does!!!

I was working on an affiliate program until i came up with what it would take to start, maintain and manage. Discovered it costs me alot less to use Google, Overture and other text ad networks and i remain in 100% control.

I would never EVER pay 50.00 bucks that ipowerweb pays for a new customer paying 7.95/mo.

Don't just choose to buy the keyword "webhosting" add something before and after and mix it around. Use the technique of having multiple ads per group so the one getting the most clicks gets more results and you can delete the rest and focus on keywords generating CTR's and results.

I can't give away all my secrets :P

SchoolBoy
04-29-2003, 09:21 PM
Thanks for the good advice.

TurboWeb, I can see your AdWords ad for "cheap web hosting" shows up on page 6-8 of Google search results. Considering the Minimum Cost per Click for "cheap web hosting" is $0.31, then you're closing 1 out of every 10 sales, or less ? Even at our best we close 1 out of 25-30 clicks. Anyone have similiar results for comparison ?

Really, no joke, I want to hire you, you won't have to deal with support issues or complaining clients, just pre-sales, and sales. No nights and weekends. Tell me your price.

Hosting-PP
04-30-2003, 02:00 PM
i think most of clicks are from our competitors, is that possible for google to block advertisers ip, in case some competitors waste my money

SchoolBoy
04-30-2003, 02:15 PM
Hi **********,

There is no reason for Google to block them. They make money every time someone clicks. We've tried in the past as there was one person that clicked on one of our ads 5 times in less than a minute but Google did not want to issue a credit stating that it could be a legitimate potential client.

Also, I don't see them allowing us to post a list of IP's or Domains we would like blocked, again, only because they would lose money. Probably 10-15% of their clickthroughs are the competition checking out the other competition or just clicking on ads for no reason other than to upset their competition and cost them money. And at $3-$4/click, 5 clicks would be $20/day, if they did it every day it would be $600/month Google would make and you would lose.

It's just one of those things we have no control over. Should all the web hosting companies decide to boycott Google then maybe cuz they would be losing hundreds of thousands a day, but that'll never happen either.

Good luck with your advertising campaign !

JayC
04-30-2003, 02:52 PM
How could they, or you, identify what IPs your competitors might be connecting through?

Anyway, fraudulent clicks are just part of the terrain. While those that are in really large numbers might be caught there's really no way to tell if some number of clicks come from people just trying to cost you some money.

Also, keep this in mind: the way Google's system works, those people are helping you at the same time that they are "costing you money." Ads are ranked based on your bid amount and on your clickthrough rate. If your ads get more clicks than your competitors' -- no matter who those clicks come from -- either your placement will improve or you'll be able to reduce your bid.

jeffj
05-01-2003, 12:47 PM
Google really counts multiple click-throughs from the same IP?

That's awful...

They should only be counting one click per IP IMO...

turboweb
05-01-2003, 03:33 PM
Its not worth it to buy #1 spot on google. Just get listed in the first page for good keywords and have an ad that draws attention.

If you really want some help with google, email me byron @ turboweb dot net.

Thanks!