Marketers have long relied on multiple channels to drive engagement, but today marketing requires a new approach – one built on a single view of the customer that values real-time interaction over static channel-focused campaigns. The antiquated one-to-many monologue of mass marketing has given way to the one-to-one digital dialogue of engagement marketing that is … Continue Reading → (http://www.hostingcon.com/blog/effective-customer-engagement-relies-crosschannel-integration/)
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